Acquisition Mailer - For AMN Healthcare, we mailed postcards, each with a Personalized URL where recipients could go to learn about travel nursing opportunities in the city of their choice. Each unique PURL site welcomed them by name, featured appropriate city photos, the counselor who would help them, and a short survey to further define what jobs might interest them.

Acquisition Mailer
This is a good example of lead follow-up in an acquisition campaign. Prospects who responded to our first, less expensive mailer and answered a few basic questions were then sent a personalized, premium mailer with DVD.