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Campaign Highlights

  • Off-the-shelf promo items (wooden box, journal) that fit size constraints and rustic theme
  • Personalized message to each guest (inside journal)
  • Attractive “travel poster” style brochure
  • 4-color label turns rustic wood box into self-shipper

Loyalty/Retention Mailer
VDP Direct is a strong believer in pulling out all the stops to court your most profitable customers. A great example of this is our multi-piece promotional of Harrah's Alaskan Cruise Invitation mailed to their VIP patrons. Personalized. Unique. Effective.

Campaign Highlights

  • Personalized with recipient’s name
  • Photos and copy remind them of the good time they had
  • Economical postcard format

Loyalty/Retention Mailer
This simple mailer is very effective for the YMCA in building loyalty and encouraging repeat purchases, even from customers who hadn’t signed up for the camp in years.

Campaign Highlights

  • Appropriate tier card graphic and color palette
  • Personalized copy, inside and out
  • Personalized calendar graphic reflecting their birthday
  • Different incentives based on customer tier level

Loyalty/Retention Mailer
Automatically triggered mailers like this one can be sent a few weeks before a recipient’s birthday, anniversary, holiday, or when they reach a specified high-end purchasing volume.
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